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This site is about licensed cannabis. You must be 21 or older to enter.
This site is about licensed cannabis. You must be 21 or older to enter.
The Canopy Group sells for licensed cannabis brands. Wholesale, brand launches and custom white label, built on real relationships with the people who buy.
Strengthening cannabis together. Built on relationships. Driven by results.
Massachusetts' first cannabis wholesale brokerage. Every account gets a real person who knows the buyer by name, and a team that treats your brand like its own.
dispensaries in our buyer network, with direct lines to the people who buy.
of combined time in cannabis between the founders. Neither ever left the game.
a partner brand's annual revenue, in under 18 months together.
From our own customer and sales records, September 2026.
Our model is built on shared risk. We earn a commission on the sales we bring in, and we collect it only after your customers pay you. No sales payroll for you to carry. When your product moves and your invoices clear, we win together.
You bring the brand. We bring the state. Four ways we plug in. Most partners start with one and end up using two or three.
We sell your product into dispensaries across the market, manage the buyer relationships, chase the reorders and keep the invoices moving. A working sales department for a fraction of what it costs to build one.
New to wholesale, or launching a new line? Positioning, pricing, the first placements and the follow-through that turns a first order into a standing one.
Custom white label, handled end to end. You bring the idea and the name; we take it from concept to a finished product on the shelf, and our team sells it.
Monthly reporting on what sold, where, and what is coming next. Sales velocity, store coverage and exactly where to push next.
Our partners' numbers stay private, so these are growth figures only.
From under seven figures a year to multiple seven figures, and into position for a sale.
We named, branded and launched their infused line, put them in more stores than ever, and blew past their own projection for the year with a full quarter still to go.
A small micro-business operator with no wholesale sales at all when we met. Twenty-nine accounts within five months of launch is a serious footprint for an operator that size, and it is still climbing.
When a producer found itself without a sales team, we stepped in fast: fifteen stores within four months. Today we are their wholesale team, for less than rebuilding one, and we keep growing it.
Using RŪTS, our white label service, we built a retail group its own line of pre-rolls and vapes, from concept to retail-ready product on their shelves. Then they came back for pre-rolls and custom gummies under their own store name.
A group of repeat accounts that reorder again and again. That is the part of the job we are proudest of.
Growth from our own sales records through September 2026, and from partner revenue for the 4x.
“An invaluable part of [our] turnaround and in building the business’s enterprise value.”
“You’ve been killing it and we appreciate it.”
“We believe a higher power brought us together, and it’s led to a beautiful business relationship.”
Strengthening cannabis together. We show up, we pick up the phone, and we deliver on what we say.
We run a focused book on purpose. Every brand we take on gets our full weight: our buyer relationships, our read on the market and a team that answers the phone. That is how our partners grow.
Your vision. Your brand.
Our hands. Our people. We make it happen.
RŪTS is our white label program, and we handle every step. You bring the idea and the name. We take it from concept to reality: the product, the packaging, a reliable licensed supply chain, and a launch sold through our own wholesale desk. You never need your own grow, kitchen or sales team to put your brand on the shelf.
Custom pre-rolls, vapes, gummies and more under your store's name, with your labels and packaging. One store or ten, a house brand without owning a grow.
Format strategy across flower, pre-rolls, vapes, edibles and infused. Formulation, potency and profile, packaging, SKU structure and pricing, built around what buyers are asking for.
Cost reduction, production workflow, SKU rationalization and margin work, so what you make earns more on every unit that leaves the building.
No hand-offs to a junior rep. You deal with us directly, from the first call to the hundredth reorder.
Relationships, strategy and deals: connecting the right brands with the right buyers and making sure both sides come out ahead.
Operations and the day-to-day of the book: orders, deliveries and accounts, kept moving. The part of the job that makes everything else possible.
Massachusetts is home base, with relationships running deep into Rhode Island, Maine and New Jersey. We are actively building out across state lines, and brands that grow with us go with us.
Tell us about your brand or your store. A real person reads every message, and you will hear back from a founder.